Industry Insights

What Your Booth Says About Your Brand: Designing a Space That Speaks for You

At a trade show, you don’t need a sign to tell people who you are. Your booth does the talking. Long before a conversation begins, visitors are making snap judgments based on your design choices. Whether you realise it or not, your stand is sending a message about your brand. Every colour, texture, and layout […]

What Would a Hollywood Director Do with Your Exhibition Booth

Imagine if a Hollywood director designed your trade show booth. It wouldn’t just be another stand in the hall; it would be a cinematic showstopper, crafted to pull people in, tell a story, and leave a lasting impression that echoes well beyond the event itself. In the world of film, every frame is meticulously designed […]

The Psychology of Free Coffee at Trade Shows:

How Hospitality Turns Visitors into Clients In a bustling exhibition hall filled with bright lights, endless booths and sales representatives vying for attention, how do you make your stand the place people want to be? It might sound simple, but the answer often starts with a good cup of coffee. But coffee isn’t just about […]

Cracking the Code to U.S. Ingredients Trade Shows 🇺🇸✨

Exhibiting at SupplySide West, IFT FIRST, Natural Products Expo, IBIE, NYSCC, American Coatings, or California Suppliers Day? The U.S. ingredients market is vast, competitive, and full of opportunity—but only if your booth commands attention. With years of experience designing and delivering high-impact ingredients booths across the U.S. and beyond, we know what stops foot traffic, […]

The perfect aerospace exhibition brief

How to Create a Strong Brief for Your Aerospace Exhibition Booth Planning your next aerospace exhibition? A well-structured brief is the foundation of a successful exhibition booth. By clearly outlining your objectives and requirements, you ensure your stand is impactful, engaging, and aligned with your goals. Here are the key steps to creating a brief […]

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