Exhibition Industry Insights

A picture of the IFF booth with branded signage and graphics and then the title of 'What your booth says about you' in the top corner
What Your Booth Says About Your Brand: Designing a Space That Speaks for You

At a trade show, you don’t need a sign to tell people who you are. Your booth does the talking. Long before a conversation begins, visitors are making snap judgments based on your design choices. Whether you realise it or not, your stand is sending a message about your brand. Every colour, texture, and layout […]

A picture of the 3D graphic screen on the Vantage booth with a pink sunset on and the title of 'The Hollywood approach to booth design' in the corner
What Would a Hollywood Director Do with Your Exhibition Booth

Imagine if a Hollywood director designed your trade show booth. It wouldn’t just be another stand in the hall; it would be a cinematic showstopper, crafted to pull people in, tell a story, and leave a lasting impression that echoes well beyond the event itself. In the world of film, every frame is meticulously designed […]

A picture of a barista smiling holding a coffee with the title of 'The psychology of free coffee' in the corner
The Psychology of Free Coffee at Trade Shows:

How Hospitality Turns Visitors into Clients In a bustling exhibition hall filled with bright lights, endless booths and sales representatives vying for attention, how do you make your stand the place people want to be? It might sound simple, but the answer often starts with a good cup of coffee. But coffee isn’t just about […]

Cracking the Code to U.S. Ingredients Trade Shows 🇺🇸✨

Exhibiting at SupplySide West, IFT FIRST, Natural Products Expo, IBIE, NYSCC, American Coatings, or California Suppliers Day? The U.S. ingredients market is vast, competitive, and full of opportunity—but only if your booth commands attention. With years of experience designing and delivering high-impact ingredients booths across the U.S. and beyond, we know what stops foot traffic, […]

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