3 Booth Design Trends That Made a Big Impact

As Money20/20 Europe draws near, our team has been reflecting on the standout trends we saw at Money20/20 USA in Las Vegas. Luke spent time on the ground exploring the show floor and came back inspired by the smart, strategic booth designs that truly cut through the noise.

With so many fintech brands vying for attention, the booths that succeeded weren’t just visually impressive—they were thoughtfully designed to spark curiosity, invite conversation, and build meaningful connections.

Here are three design trends from Money20/20 USA that caught our eye—and our thoughts on how to make them work for your brand:

💡 1. Cosy Spaces That Invite Conversation

In the fast-paced, high-energy atmosphere of a major trade show, moments of calm can be surprisingly powerful. Some of the most memorable booths at Money20/20 USA embraced a more homely, relaxed feel—creating spaces where visitors could take a breather and engage in genuine, unhurried conversations.

By incorporating elements more commonly found in interior design—like soft seating, rugs, floor lamps, and timber textures—these brands stood out by offering a moment of calm in a chaotic environment.

Why it works:
Comfort signals care. A booth that feels inviting tells your visitors that you value their experience and want them to stay a little longer. These design choices aren’t just aesthetic—they help build stronger relationships, right from that first conversation.

🎥 2. LED Displays That Attract and Educate

In a hall full of bright lights and bold graphics, visual content has to work hard—and fast. At Money20/20 USA, the booths that really turned heads were those that used LED displays not just for decoration, but as an active storytelling tool.

We saw large-format LED walls showcasing slick animations, data visualisations, and product demos—each designed to grab attention and communicate key messages in seconds. Moving visuals gave brands a dynamic presence and allowed them to communicate complex ideas quickly and clearly.

Why it works:
You have a limited window—often just a few seconds—to catch someone’s eye and convince them to engage. LED displays, when used strategically, can convey your message at a glance while reinforcing brand identity.

🎯 3. Confident Branding That Stands Out

When it comes to trade show booths, clarity is king. The most impactful designs we saw at Money20/20 USA put branding front and centre—with bold logos, concise messaging, and consistent visual language across every element of the booth.

Whether it was through 3D lettering, large suspended banners, or striking colour schemes, these booths made sure their brand was instantly recognisable from a distance—and impossible to forget afterwards.

Why it works:
Trade shows are crowded spaces, and a clear, confident brand presence makes a world of difference. The goal is not just to be seen, but to be remembered.

Ready to Elevate Your Booth for Money20/20 Europe?

Whether you're a fintech startup or a global payments provider, your booth needs to do more than just look good—it needs to work hard for your brand.

At Driscoll Brothers, we’ve helped some of the world’s most ambitious businesses stand out at global shows like Money20/20. From concept to execution, we design and deliver exhibition spaces that attract attention, drive conversations, and leave a lasting impression.

Let’s create something that works just as hard as you do.
Get in touch to discuss your next show.