The Perfect Exhibition Brief
Planning for an exhibition? Creating the perfect brief is crucial for ensuring your booth stands out and meets your objectives. Here's what you need to include for a seamless experience:
Show Information
- Show Name
- Stand Size
- Stand Number
- Show Date
- Location
- Ideal Build Height
- Orientation
- Proposal deadline
Objectives & Audience
- Who You Are (40-80 Words): Provide a brief introduction to your company and what you offer.
- Top 3 Show Objectives: Define what you want to achieve at the event. Example objectives:
- Find new leads
- Create brand awareness
- Launch a new product
- Visitor Demographics: Who will be attending the event, and what are their key interests?
- Top 3 Competitors: Who else will be exhibiting, and how can you differentiate?
Booth Design Preferences
Openness
Should the booth be as open as possible or have limited entry points?
Past Booth Images
Provide visuals of previous exhibitions to guide the design process.
Look & Feel
Describe the booth's vibe - netral, innovative, fun, vibrant, or sustainable?
What went well?
Explain features that worked/didn't work at your previous shows.
Budget & Features
- Budget (excluding site services): Include a contingency for unexpected costs.
- Booth Features: Specify any features you want, such as meeting rooms, a coffee machine, or a product display.
Technical Requirements
- Lighting: Preferences for bright white or warm lighting.
- Wi-Fi, Sink, Rigging, Plants: Indicate whether you need these services.
- Audio/Visual: Include any screen or video wall requirements.
Follow-Up Questions
- Have you included all necessary attachments, such as floor plans, branding guidelines, or mood boards?
- Ready to see your vision come to life? Reach out to our design team with any additional questions you may have.
For more details or to submit your exhibition brief, contact us here!
