The colour of your exhibition stand will probably reflect your brand colours – and so it should. We have seen a plethora of colourful stands from the hundreds of exhibitions that we have attended. Some caught our eyes for the better, and yes, some caught our eyes for the worst.



As much as you may be restricted to what colours you can use, there are some colours that you should try and avoid if you can. Here is our guide on how to choose the right colours for your exhibition stand.

It is estimated that you have a mere 6 seconds to grab the attention of someone in a packed exhibition hall before they lose interest and walk away. It’s important to choose colours that are suitable for your brand and help you to stand out against your competitors.

Where to start?

We would always advise you start with your logo, using colours from your logo will give you stand out and current customers will be able to recognise you.

Get arty

Remember the colour wheel from your art class? This is ideal for inspiration and it also helps you to identify complementary colours. The colour wheel is based on three primary colours – yellow, red and blue. As you move around the wheel mix together the two primary colours to make the secondary colours of orange, green and purple.


Know your colours

Notice how certain brands stay away from certain colours? We associate colours with certain emotions and feelings. There is a reason why Aldi’s logo contains orange, why the recycled logo is green and why John Lewis and M&S use green too. Knowing how colours effect emotions is always a good start.

Red – warmth, love, danger, strength and energy

Pink – feminine, love, care

Blue – peace, professionalism, loyalty, honour and stability

Yellow – comfort, hunger, summer, happiness and optimism

Green – durability, environmental, well-being, nature, calm, relaxation

Purple – power, elegance, luxury, sophistication

Orange – low cost, affordability, enthusiasm, creativity, stimulation

Grey – intelligence, serious, uninteresting, conservation

Brown – relaxing, confident, casual, earthy, genuine, autumn

Black – Formality, power, strength, night

White – clean, purity, newness, peace, innocence

Size makes a difference

Depending on the size of your stand will also depend on how many colours and what colour you use. If you have a small space you will probably want to create the illusion of a bigger space so stay clear of black, red and brown for example.

Consider lighting

Lighting is a great way of bouncing colour through your stand. Consider what different colours will look like with a spot light on them (we can help with this!) don’t pick spot lights that are too bright, but on the other hand you need to have enough light so people know what they are looking at.

For more handy exhibition hints and tips head over to our twitter feed @DriscollBrother and follow us on LinkedIn and Instagram

If you’re looking to breathe new life into your exhibition stand and want to talk to us about how we can help with the design and organisation give us a call on 0844 504 9533 or email us at