Build lasting relationships with your exhibition attendees
Exhibitions are an excellent way to establish and maintain lasting relationships with contacts/interested parties. It is unfortunate however that companies often miss opportunities to use data/contact details captured at an event for use in follow up communications and future marketing. The key to holding a successful exhibition is carrying out relevant marketing to support the exhibition and achieve your event’s objectives:
- Improving footfall
- Increasing visitor interest in your stand
- Increase interest in one-to-one meetings at your events
- Keeping in touch with prospects after the event
- Maintaining your exhibition database every year and increasing your list of contacts regularly
How Driscoll Brothers Group can help with your exhibition marketing:
Using email marketing, digital technology, traditional print design and SEO techniques, Driscoll Brothers are able to support leading brands with their marketing campaigns, strategy and brand development relating to the exhibition/event.
Email Marketing
How email marketing can help you to achieve your event’s objectives:
Improve Footfall and visitor interest in your stand
- Sending personalised invitations to your list of contacts/bought in database is a good way of improving footfall to your stand.
Keeping in touch with prospects after the event
- Exhibitions are a fabulous way of speaking to relevant people interested in your offerings; email marketing is a proven way to stay in touch with these contacts efficiently, consistently and cost-effectively on an on-going basis.
- See how many people have clicked on links within your HTML email and see which links they’ve clicked on. You are then able to segment recipients by their interest and send them future email marketing campaigns relating to that interest.
Maintaining your exhibition database
- The ability to measure the success of every email marketing campaign using an in-depth measurement system allows you to judge the relevance of your marketing messages allowing you to tailor them each and every time. We email your campaign measurement report to your desktop and give you access to view the results online for your convenience
- Guarantee your message gets through every time - HTML emails are tested across all major email clients, for 100% display accuracy. In addition to this we refine your design to ensure optimum delivery past the SPAM filters
- Simple management of contacts. We take all the pain out of list management by handling bounces and unsubscribes automatically. We can also sync the data in your emarketing account with your own database or CRM software, meaning lists are automatically updated on your system too.
Microsite Development
Developing a microsite specifically for your event can achieve many objectives including:-
- Simplifying the event organization process via automated online meeting booking
- Focusing prospect’s attention on the particular messaging/product featured at the event exhibition
- Include features which are not available on your main site such as e-newsletter sign up area enabling you to capture data for future marketing campaigns
- Judging the success of your event by how many hits your microsite receives and how many delegates have signed up for your email newsletter
Subscribe to your news
Via your microsite you can encourage visitors to sign up to your newsletter, encouraging repeat business and customer loyalty.
Sponsorship at the event
Advertising in the events show guides or at the event’s venue is a very effective way of driving people to your stand. There are many options available to you and we can manage this process from designing your message to booking the advertising space on you behalf.
Exhibition Marketing
Exhibition marketing and exhibition promotion are essential in order to really optimize the success of the exhibition. Many exhibitors spend a large percentage of their marketing budget on the exhibition and very little on marketing their attendance which can really improve ROI.
Contact Driscoll Brothers Group for more information.
